The People Behind India Craft Art

India Craft Art works with rural women artisans to create elegant, handcrafted jute baskets designed for modern homes. We don’t add profit to their work—not as charity, but as a belief that livelihoods need markets, not sympathy. Each piece is thoughtfully made, minimal in design, and rich in purpose. These baskets are not decorative fillers; they are functional objects with soul. They carry the skill, discipline, and pride of the women who make them. When you bring one into your home, you don’t just add a product—you affirm dignity.

Sustainable by material, ethical by intent, and timeless by design. This is craftsmanship that belongs—beautifully—in everyday living.

Bhavna Parasrampuria (Founder & Creative Director India Craft Art)

Bhavna Parasrampuria believes that beautiful products can create meaningful change when they are rooted in dignity, craftsmanship, and purpose.

With a background in textiles and manufacturing, she has spent decades working closely with fabrics, artisans, and product development. Throughout her journey, she developed a deep appreciation for the skill, patience, and creativity that go into handmade products.

India Craft Art was born from her desire to create sustainable livelihood opportunities for women artisans while bringing thoughtfully crafted products into contemporary homes. Rather than building a business driven solely by profit, Bhavna chose to build a platform where craftsmanship is valued, skills are respected, and work creates lasting impact.

Today, she works closely with artisans and production partners to create handcrafted jute products that combine functionality, timeless design, and responsible production.

For Bhavna, every basket represents more than storage—it represents opportunity, independence, and the belief that good design can also do good.

“What we create is simple. The impact it creates is not.”

Dastgir (Workshop Lead & Craft Partner)

At the heart of India Craft Art is Dastgir, who leads the workshop where our products come to life.

An entrepreneur with remarkable determination and resilience, Dastgir oversees every stage of production—from sourcing raw materials and managing operations to working closely with artisans to ensure quality and consistency. His leadership has helped create a reliable and supportive environment where skilled women artisans can earn a steady livelihood through their craft.

Despite physical challenges, Dastgir has built his work around capability, commitment, and perseverance. He believes that craftsmanship deserves both respect and opportunity, and that meaningful work has the power to transform lives.

Together with the artisans he works alongside, Dastgir helps create products that reflect care, skill, and attention to detail—ensuring that every piece leaving the workshop carries the values of quality, dignity, and purpose.

For him, craftsmanship is not simply about making products. It is about creating opportunities, building confidence, and sustaining livelihoods through honest work.

Our Way of Working

• We work with natural, responsibly sourced jute
• Every piece is handwoven by skilled women
• We focus on long-term livelihoods, not short-term margins
• We believe craftsmanship deserves respect, visibility, and fair value

India Craft Art exists at the intersection of design, dignity, and sustainability—where every product carries a story, and every story is rooted in real work.

What we make is simple. Why we make it is not.